• Google My Business Search results are NOT ALWAYS RIGHT!

    Google My Business Search results are NOT ALWAYS RIGHT!

    Google Search is known for its accuracy & speed. Its built by very complex algorithm which keep getting updated and now it's getting powered by AI - artificial intelligence displaying search results based on ho...
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  • #1 ranking on Google ? No one can guarantee SAYS GOOGLE!

    #1 ranking on Google ? No one can guarantee SAYS GOOGLE!

    I keep receiving lots of unsolicited mails / SPAM or uninvited commercial messages from so-called SEO / Search Engine Optimisation expert or digital marketing agency claiming to get MY BUSINESS listed on Google Page 1 ...
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  • Off Page SEO : Make other web pages publish your website's link!

    Off Page SEO : Make other web pages publish your website's link!

    In the previous article On Page SEO : Check Is Your Site Search Engine Friendly? we discussed in detail about On Page Search Engine Optimisation; in this article we will be covering information about Off Page Search En...
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  • On Page SEO : Check Is Your Site Search Engine Friendly?

    On Page SEO : Check Is Your Site Search Engine Friendly?

    Before I begin once again I would like to remind readers that; scope of kotak.co.in is not going into too much of technicalities but to make every business / website owner aware on how digital and social media marketin...
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  • In The World Of Digital Marketing Content Is King!

    In The World Of Digital Marketing Content Is King!

    If you have followed all 21 articles in the “Reading Sequence” & understood What, Why & how of digital / social media marketing its now time to act and start implementing it. So far we discussed ab...
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  • SEO–Search Engine Optimisation Process Who Does What ?

    SEO–Search Engine Optimisation Process Who Does What ?

    As discussed earlier for digital marketing you as business owner should actively participate with your Agency / Vendor. You also need to understand that there are two components involved for digital marketing 1st being...
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