In a Knowledge Sharing Webinar by MMS, Manoj Kotak not only demystified the technologies behind the Internet-giants like Google and Facebook, but he shared a few secrets about how to leverage these platforms to our benefit.

The smartphone generation, the selfie generation, the WhatsApp generation, and now emerging, the Okay Google generation are all the products of digital transformation in the past 25 years. The most exciting part of this transformation isn’t how the ‘generations’ are divided by age. Still, they are truly the different pockets of the population of varied ages, education levels, access and understanding of technology. Manoj Kotak, Managing Director, Image Online Private Limited, unfolded the trade secrets in MMS’ Knowledge Sharing Webinar – All About Digital Marketing.

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The Trade Association for Information Technology (TAIT) hosted an insightful session for its members on the dynamic world of digital marketing and how it can harnessed effectively by members to grow and expand their business. As one of India's leading IT associations representing a vast IT ecosystem organizations, TAIT focusses on having a pulse on the industry happenings and addresses challenges and roadblocks for members, in a timely manner.

With the rising insecurity of the ever expanding online portals like Amazon and Flipkart, who have seemingly offering direct competition to the IT retailers and distributors, the fear of ‘Digital’ as a medium has created quite a scare among these conventional businesses owners. While these business challenges are real, one cannot deny the fast expanding ‘digital first’ ecosystem that has nearly taken over every aspect of modern human lifestyle – from education, banking & finance, business, healthcare and wellness to entertainment, travel and hospitality, it is high time one faces the fears, armed with hard facts and learn key adoption techniques.

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The Trade Association for Information Technology (TAIT) hosted a session for its members on the dynamic world of digital marketing and how it can harnessed effectively by members to grow and expand their business. TAIT focuses on having a pulse on the industry happenings and addresses challenges and roadblocks for members, in a timely manner.

With the rising insecurity of the ever expanding online portals like Amazon and Flipkart, who have seemingly offering direct competition to the IT retailers and distributors, the fear of ‘Digital’ as a medium has created quite a scare among these conventional businesses owners. While these business challenges are real, one cannot deny the fast expanding ‘digital first’ ecosystem that has nearly taken over every aspect of modern human lifestyle – from education, banking & finance, business, healthcare and wellness to entertainment, travel and hospitality, it is high time one faces the fears, armed with hard facts and learn key adoption techniques.

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The Trade Association for Information Technology (TAIT) has hosted an insightful session for its members on the dynamic world of digital marketing and how it can harnessed effectively by members to grow and expand their business. As one of India's leading IT associations representing a vast IT ecosystem organization, TAIT focusses on having a pulse on the industry’s happenings and addresses challenges and roadblocks for members, in a timely manner.

With the rising insecurity of the ever-expanding online portals like Amazon and Flipkart, which have seemingly offering direct competition to the IT retailers and distributors, the fear of “Digital” as a medium has created quite a scare among these conventional businesses owners. While these business challenges are real, one cannot deny the fast-expanding “digital first” ecosystem that has nearly taken over every aspect of modern human lifestyle – from education, banking & finance, business, healthcare and wellness to entertainment, travel and hospitality, it is high time one faces the fears, armed with hard facts and learn key adoption techniques.

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Trade Association for Information Technology (TAIT) hosted an insightful session for its members on the dynamic world of digital marketing and how it can harnessed effectively by members to grow and expand their business. With the rising insecurity of the ever expanding online portals, who have seemingly offering direct competition to the IT retailers and distributors, the fear of ‘Digital’ as a medium has created quite a scare among these conventional businesses owners. While these business challenges are real, one cannot deny the fast expanding digital-first ecosystem that has nearly taken over every aspect of modern human lifestyle – from education, banking and finance, business, healthcare and wellness to entertainment, travel and hospitality, it is high time one faces the fears, armed with hard facts and learn key adoption techniques.

View Full Article